A Special Mother’s Day Message: Author Matthew Cossolotto, Former Aide to Congressman Leon Panetta and House Speaker Jim Wright, Fulfills Promise to His Dying Mother, Dedicates New Book to Her Memory

“When You Make a Promise to Your Mother, Failure is Not an Option!”

YORKTOWN HEIGHTS, N.Y.–(BUSINESS WIRE)–Several years ago, author and guest speaker Matthew Cossolotto made a promise to his mother – who was dying of lung cancer at the time – that he would finish writing a book he had frequently discussed with her, get it published, and dedicate it to her memory.

Cossolotto has now fulfilled that promise.

Serendipity Alert: The book’s official release date – March 1, 2009 – just happens to be his mother’s birthday.

The self-help book –- provocatively titled The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them) –- contains personal empowerment and success insights that are especially critical in today’s tough economic climate.

”I credit that promise,” Cossolotto said, “for giving me the motivation to keep working on the book and ultimately find a publisher. When you make a promise to your mother, failure is not an option.”

Cossolotto added: “I’ll never forget my mother’s reaction when I made that promise. Her face lit up and she smiled brightly despite the terrible pain she was experiencing. ‘You do that, Matthew’ she said, with a note of pride mixed with defiance in her voice. ‘You do that!’ And I’m proud to say I did. I think she’d be proud too. I only wish she could be here this Mother’s Day to read the dedication herself.”

Published by Morgan James Publishing, The Real F Word is available via www.Amazon.com and local bookstores. For more information about Matthew Cossolotto’s books, executive communication services, and guest speaking programs, please visit www.Ovations.com, www.StandingO.wordpress.com, www.TheRealFWord.com, and www.TheRealFWord.wordpress.com.

About Matthew Cossolotto

Matthew Cossolotto is a former aide to Congressman Leon Panetta and to Speaker of the US House of Representatives Jim Wright. His private-sector career includes stints as a CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. Cossolotto was raised in the San Francisco Bay Area and lived and worked in Washington DC for many years. He lives in Westchester County, NY.

The Real F Word — Order Today!

 Visit www.TheRealFWord.com

To Order:  www.Amazon.com

As Yoda Might Say: “Named must your failure habits be before banish them you can”

The Real F Word by Matthew Cossolotto

 

This Yoda paraphrase sums up Matthew Cossolotto’s ‘Fix FAILURE First’ approach to personal change detailed in his new book: The Real F Word May the HabitForce be with you!

Former aide to Congressman (now CIA Director) Leon Panetta and House Speaker Jim Wright, author Matthew Cossolotto believes Yoda’s quote –  “Named must your fear be before banish it you can” – captures the basic personal change principle contained in his new book: The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them).

YORKTOWN HEIGHTS, N.Y. –  March 23, 2009  – 

“Yoda’s right,” Cossolotto said. “But his insight extends beyond banishing fear. The same principle applies to overcoming other barriers. In my new book, I recommend a ‘Fix FAILURE First’ approach to personal change, providing an easy-to-follow process called the Three Rs (Recognize, Reject, and Replace) for overcoming the seven disempowering FAILURE habits that cause many people to fall short of their potential. We first must recognize our FAILURE habits before we can reject and replace them with their SUCCESS counterparts.”

Cossolotto’s FAILURE-Proof Your Life system reveals how you can:
· Employ the Six Axioms of Personal Empowerment to make positive changes in your life
· Replace disempowering FAILURE habits with their SUCCESS counterparts
· Exercise the Power of Promises to reach important goals
· Reject finger-pointing and take responsibility for your life
· Stop undermining yourself with negative self-talk
· Distance yourself from turkeys and unite with eagles
· Use positive affirmations to reinforce SUCCESS habits

Built around two seven-letter acronyms – FAILURE and SUCCESS –  The Real F Word is must reading for anyone who wants to escape from self-defeating FAILURE traps and get on the SUCCESS track. As Ken Shelton, Editor/Publisher of Leadership Excellence, writes on the book’s back cover: “This truly is personal change you can believe in.”

“My main objective with this book,” Cossolotto said, “is to help people FAILURE-proof their lives and reach their true potential. This book is all about helping people reprogram their HabitForce software so it works for them. As Yoda might say: May the HabitForce be with you!”

About Matthew Cossolotto
Author of All the World’s a Podium and The Almanac of European Politics, Matthew Cossolotto is president of Westchester, NY-based Ovations International. His multifaceted communications career includes senior-level speechwriting and executive communications positions at MCI, GTE, and Pepsi-Cola International. For more information, please visit www.therealfword.com and www.ovations.com.

Welcome to The Real F Word – FAILURE!

Dear Friends:  Welcome to my new blogsite dedicated to subjects related to my book — The Real F Word.  Be sure to visit www.TheRealFWord.com or go to Amazon.com to order your copy of the book. 

I plan to use this site to share my thoughts on key topics covered in The Real F Word – including how to reprogram

your HabitForce so it works for you not against

you, The Six Axioms of Personal Empowerment,

 how to escape from the 7 FAILURE traps that hold people back, the power of HabitForce, closing the gap between

performance and potential, how to FAILURE-Proof Your Life and become a SUCCESS Magnet, etc. 

Check out the EmpowerMinutes page.  I’ll be posting my short personal empowerment messages – which I have dubbed “Your Personal EmpowerMinute” messages.  Please check frequently for YPEM updates.  At some point soon — not exactly sure when — I’ll be recording audio and video versions of these EmpowerMinutes.

In the meantime, this blogsite will be the only place you’ll be able to find a complete collection of the text versions of these powerful, life-transforming messages. 

That’s all for now.  Just wanted to welcome you tomy new The Real F Word blog.  Many thanks for visiting.  Don’t be a stranger.  I hope you’ll come back often and let me know what you think.

As always … may the HabitForce be with you!

Matthew