This Yoda paraphrase sums up Matthew Cossolotto’s ‘Fix FAILURE First’ approach to personal change detailed in his new book: The Real F Word May the HabitForce be with you!

Former aide to Congressman (now CIA Director) Leon Panetta and House Speaker Jim Wright, author Matthew Cossolotto believes Yoda’s quote –  “Named must your fear be before banish it you can” – captures the basic personal change principle contained in his new book: The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them).

YORKTOWN HEIGHTS, N.Y. –  March 23, 2009  – 

“Yoda’s right,” Cossolotto said. “But his insight extends beyond banishing fear. The same principle applies to overcoming other barriers. In my new book, I recommend a ‘Fix FAILURE First’ approach to personal change, providing an easy-to-follow process called the Three Rs (Recognize, Reject, and Replace) for overcoming the seven disempowering FAILURE habits that cause many people to fall short of their potential. We first must recognize our FAILURE habits before we can reject and replace them with their SUCCESS counterparts.”

Cossolotto’s FAILURE-Proof Your Life system reveals how you can:
· Employ the Six Axioms of Personal Empowerment to make positive changes in your life
· Replace disempowering FAILURE habits with their SUCCESS counterparts
· Exercise the Power of Promises to reach important goals
· Reject finger-pointing and take responsibility for your life
· Stop undermining yourself with negative self-talk
· Distance yourself from turkeys and unite with eagles
· Use positive affirmations to reinforce SUCCESS habits

Built around two seven-letter acronyms – FAILURE and SUCCESS –  The Real F Word is must reading for anyone who wants to escape from self-defeating FAILURE traps and get on the SUCCESS track. As Ken Shelton, Editor/Publisher of Leadership Excellence, writes on the book’s back cover: “This truly is personal change you can believe in.”

“My main objective with this book,” Cossolotto said, “is to help people FAILURE-proof their lives and reach their true potential. This book is all about helping people reprogram their HabitForce software so it works for them. As Yoda might say: May the HabitForce be with you!”

About Matthew Cossolotto
Author of All the World’s a Podium and The Almanac of European Politics, Matthew Cossolotto is president of Westchester, NY-based Ovations International. His multifaceted communications career includes senior-level speechwriting and executive communications positions at MCI, GTE, and Pepsi-Cola International. For more information, please visit www.therealfword.com and www.ovations.com.